Tag Archives: what is terroir?

What is Terroir?

Jerry wrote in to ask one of the most controversial questions of all: What is terroir? It’s a tricky question because different folks apply different meanings and some think it doesn’t exist at all! This short video will fill you in:

I know I’m going to get some push-back on this business of the soil not flavoring the wine directly, so let me go to a higher authority: Dr. Mark Matthews, Professor & Plant Physiologist for the Department of Viticulture and Enology at University of California at Davis (California’s best-known wine school.) Continue reading


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