Market Watch had an interesting article indicating that Americans care very much where our wine is grown. I think that’s great news – we’re maturing as a wine-drinking country! And, I agree. When I’m shopping, especially for value wine, the appellation is one of the most important criteria in making my selection. You could pick out a variety you like from a ca-ca location and end with: ca-ca!
What’s not such great news is that the article went on to say: “Perhaps most troubling was the fact that despite broad interest in wine location from all sectors of the U.S. wine-consuming populace, when presented with two labels to compare side by side, most consumers were unable to determine the correct origin of the wine.”
Hmm… How can I help? Let me just cover the American laws quickly – most new-world wines have similar regulations. Happy to look at labels from around the world – let me know which ones you want.
So, below there’s a clean, easy to read label from a winery a few blocks from my house (they’re not a client). You see that there’s actually very little information on the front label, but the important stuff is there – the variety, place of origin and the brand. Continue reading