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So, You Want to Work in the Wine Industry

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Question from Susan: What do I need to do if I want to work in the wine industry?

Reply: This is a broad question and the first thing is to figure out is what kind of work you want to do. If you want to work in production, these days, you really should get a degree in viticulture if you want to be a vineyard manager or enology if you want to be a winemaker. Many aspiring winemakers opt for a double major, or at least study in both areas, since it’s really hard to tell where one leaves off and the other begins. Here in the U.S. the best-known programs are offered at University of California at Davis, Fresno State University or Cornell. But there are lots of other options in and outside of the US. Just do a search on the appropriate degree.

If you’re interested in marketing or PR you should study those subjects at any good institution and build your wine knowledge simultaneously. For sales reps the opportunities are wide open even without any schooling in wine. But if you want a sales job that’s really wine oriented and not just an aside to selling beer and Jack Daniels, you’ll need some wine education. Continue reading

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